Junior Digital Marketing specialist

Company Overview:

At Rentolo, we are dedicated to reshaping the equipment rental and sales, talent, and financing landscape in the construction, mining, and agriculture sectors through innovation and technology. We are seeking motivated and detail-oriented individual for the roles of Junior Digital Marketing specialist to join our dynamic team.

Position Summary:

The ideal candidates will be recent graduates with a strong foundation in marketing and data management. The Digital Marketing Specialist will be responsible for establishing a strong foundation for our social media presence, creating engaging content, and driving follower growth and engagement and organizing and analyzing data to support our marketing efforts.

Key Responsibilities:

• Develop a strategy to build brand presence on Facebook, Telegram, Instagram, LinkedIn, and TikTok.
• Conduct market research to identify target demographics, platform preferences, and content trends.
• Create and optimize social media profiles, ensuring brand consistency.
• Develop platform-specific content, including posts, stories, videos, and interactive media.
• Use SMO best practices like hashtag research, keyword targeting, and audience segmentation.
• Grow followers and engagement through organic efforts, influencer partnerships, and paid ads.
• Monitor trends, conversations, and feedback to refine strategies.
• Track metrics (follower growth, engagement, reach, conversions) and report to stakeholders.
• Collaborate with creative, product, and customer service teams to align with business goals.
• Stay updated on social media trends, algorithms, and best practices to improve performance.
• Basic copywriting skills and graphic design skills or video editing (CapCut,) can be a plus.
• Organize, manage, and update the company’s data using spreadsheets and databases.
• Generate reports and insights to inform business decisions

Why Join Rentolo:

• Competitive compensation.
• Opportunity to be part of a rapidly growing startup and contribute to our success.
• A supportive and collaborative team environment.
• Training and development opportunities to advance your career.

At Rentolo, we are committed to creating a diverse environment and encourage all qualified individuals to apply. If you’re ready to make a significant impact in the industries we serve and help transform the equipment rental landscape, we want to hear from you. Join us on this exciting journey and be part of the Rentolo team!

Lines of Communication:

• Department: Sales and Marketing
• Reports to: Business Development Lead

Working Conditions:

• Full Time

Competencies:

• Open to Female candidates only.
• Bachelor’s degree in Marketing, Communications, or related field.
• 1 year or less experience in managing social media platforms and campaigns.
• Strong knowledge of social media algorithms and ad tools (e.g., Facebook Ads, TikTok Creator Marketplace).
• Creative skills for producing engaging text, image, video, and graphic content.
• Excellent communication and storytelling abilities. • Analytical mindset for data-driven decisions.
• Skilled at multitasking in fast-paced environment