About the Job
1. Company Overview
Green Scene Energy PLC is a renewable energy company based in Ethiopia, specializing in solar energy solutions and clean cooking technologies. We are committed to providing sustainable energy solutions that address climate challenges in Africa.
2. Position Summary
We are seeking a goal-oriented Social Media and Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies that increase brand awareness, generate quality leads, and drive customer acquisition. This position requires creativity, analytical thinking, and a results-driven mindset. The successful candidate will play a crucial role in expanding our digital presence and supporting our mission of promoting renewable energy solutions across Ethiopia.
3. Key Responsibilities
Social Media Management
Develop and manage content calendars for all social media platforms
Create engaging, high-quality content tailored to each platform (Facebook, Instagram, LinkedIn, Twitter, TikTok, Telegram)
Monitor social media trends and adapt strategies accordingly
Respond to inquiries and engage with followers to build community
Track and analyze social media metrics to optimize performance
Implement paid social media campaigns to increase reach and engagement
Digital Marketing Strategy
Develop comprehensive digital marketing strategies aligned with company goals
Create and manage digital advertising campaigns (Google Ads, social media ads)
Implement SEO best practices to improve website visibility and traffic
Design and execute email marketing campaigns to nurture leads
Analyze campaign performance and optimize for improved results
Stay updated on digital marketing trends and technologies
Lead Generation & Conversion
Implement strategies to capture and qualify leads through digital channels
Create landing pages and lead magnets to increase conversion rates
Develop and optimize sales funnels for different customer segments
Collaborate with sales team to ensure smooth lead handoff process
Track and report on lead generation metrics and conversion rates
Identify opportunities to improve lead quality and conversion rates
Content Creation & Management
Develop a content strategy aligned with marketing objectives
Create compelling content for various digital platforms (blog posts, videos, infographics)
Ensure all content reflects brand voice and messaging
Manage content calendar and publication schedule
Analyze content performance and optimize based on data
Collaborate with technical teams to ensure accurate representation of products and services
Website Management
Update and maintain website content to ensure accuracy and relevance
Monitor website analytics and user behavior
Implement conversion rate optimization strategies
Ensure website is mobile-friendly and optimized for user experience
Collaborate with IT on website improvements and new features
AI Tools Utilization
Leverage AI tools appropriately for content creation and optimization
Use AI for data analysis and customer insights
Implement AI-powered chatbots and automation where beneficial
Stay updated on AI developments in digital marketing
Maintain ethical standards when utilizing AI in marketing practices
Reporting & Analytics
Set up and monitor KPIs for all digital marketing initiatives
Create comprehensive reports on marketing performance and ROI
Analyze data to identify trends and opportunities
Present findings and recommendations to management
Use analytics to continuously improve marketing strategies
Focus Marketing Areas
Renewable Energy: Solar power systems, mini-grids, hybrid energy solutions
Solar Energy: PV installations, solar home systems, solar-powered appliances
Energy Efficiency: Clean cooking technologies, energy-efficient building design
Solar Irrigation: Solar-powered pumps, drip irrigation systems, water management
Productive Use of Energy: Solar for small businesses, energy for income-generating activities
Climate Change Solutions: Sustainable energy transitions, carbon reduction initiatives
About You
Education & Experience
Bachelor’s degree in Marketing, Communications, Digital Media, or related field
Minimum 2-3 years of experience in digital marketing and social media management
Demonstrated experience in lead generation and conversion optimization
Background in renewable energy, sustainability, or related fields preferred
Required Skills
Exceptional content creation skills across various digital platforms
Strong understanding of social media platforms and best practices (including TikTok and Telegram)
Experience with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
Knowledge of SEO principles and implementation
Proficiency in digital marketing analytics and reporting tools
Experience with AI tools and appropriate implementation in marketing strategies
Excellent project management and organizational skills
Strong attention to detail and ability to meet strict deadlines
Fluency in English required; knowledge of Amharic highly desirable
Requirement Skill
Sales
Business Development
Social media/digital communication
Targeting and marketing through visual communications
How To Apply
Interested applicants can use the following link: https://docs.google.com/forms/d/e/1FAIpQLSdBlO6URbzTBaKnwznakhK6zHiwRVqphv9MJjjov81OoFSCeg/viewform or use this email address: samson@greensceneethiopia.com
