Digital Marketing Specialist

Job Purpose

TECNO Ethiopia is seeking a highly motivated and creative Digital Marketing Specialist to join its team. The role is responsible for planning, executing, monitoring, and improving TECNO’s digital marketing activities. It supports brand awareness, product launches, customer engagement, and commercial objectives through digital campaigns, content development, influencer marketing, paid media, and performance analysis.

Key responsibilities include:

• Digital Marketing Planning and Execution
• Content and Platform Management
• Influencer Marketing and Digital Advertising
• Reporting and Market Intelligence

Required Skills

Technical Skills

• Strong understanding of digital marketing principles and campaign execution
• Knowledge of Facebook, Instagram, TikTok, Telegram, YouTube, LinkedIn, and other platforms
• Proficiency in Canva (presentations, social media content)
• Proficiency in CapCut (short-form video editing)
• Ability to use AI tools for research, content creation, campaign planning, and productivity
• Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Teams)
• Knowledge of Meta Ads Manager, TikTok Ads, Google Ads, and digital analytics
• Ability to prepare reports, presentations, and competitor analysis

Communication Skills

• Excellent verbal and written communication
• Strong presentation skills
• Ability to clearly articulate ideas and campaign objectives
• Strong listening and comprehension skills
• Effective communication with internal teams, agencies, creators, and business partners
• Good command of English and Amharic

Target Audience & Consumer Insight

• Identify and understand target audience and customer behavior
• Develop campaigns and content tailored to audience needs
• Communicate product benefits clearly and effectively
• Create engaging content for diverse audience segments
• Use insights and digital trends to improve campaign performance
• Monitor customer feedback and adapt communication accordingly

. Required Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business Administration, Media, Information Technology, or related field
• Relevant certifications in Digital Marketing, Business, or Social Media are an advantage

. Core Competencies

• Creativity
• Strategic Thinking
• Analytical Skills
• Digital Awareness
• Attention to Detail
• Time Management
• Teamwork
• Adaptability
• Problem Solving
• Accountability

. Key Performance Indicators (KPIs)

• Campaign execution and delivery
• Digital reach and engagement growth
• Content quality and consistency
• Social media growth
• Campaign performance and optimization
• Influencer campaign effectiveness
• Reporting accuracy
• Brand consistency
• Contribution to marketing objectives